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How an Active Online Presence Can Help Your Brand Grow

online Presence

It has never been more important for businesses to connect and engage with customers, especially when they are operating online. Having a digital presence for your business is vital for success. It involves creating a virtual point of business where people can find useful information on your website and interact with you through social media networks. A survey conducted by salesforce indicates that 85% of consumers research or view a product online before actually buying it and 74% of the time websites are used for research while 38% of the time social media is used. 

Here are some reasons explaining why it is important for you to improve your digital presence. 

Virtual showcase of products and services

What’s better than viewing what’s new in the season on your phone instead of physically visiting the store. During this digital age when everyone is looking for as much convenience in their lives as possible, people prefer shopping and ordering online than having to physically visit the stores. One of the biggest benefits of constantly updating your digital presence is that your entire products and services catalog is available virtually for your customers to view whenever they want. Social media presence is an added advantage that helps your business grow. Uploading online portfolios, posting videos on Youtube, social media photo albums are different ways a business can showcase its products and services to attract customers. 

Access to larger audience

The web gives you access to a much larger audience that includes people within your location and beyond. This exposes the online business to even more opportunities and gives you the chance to operate on an international level. An online store and active social media increase your market access to a great extent. Many people that are not able to physically visit your store because they live far away or just because they don’t have the time to can still buy your products if you are available online. 

Better customer relationships

Social media helps in giving voice to your brand. It helps in building relations not only with your customers but also with your prospective clients. Customers and potential customers can relate to the brand and interact on a more personal level. Online presence through social media is the easiest way to generate interest and liking in the minds of people about your company and brand. Social media also gives you the opportunity to do online marketing and targeted marketing which not only helps you increase your sales but also increases the awareness of your brand among the general public. 

Helps predict what works and what doesn’t

Online presence allows you to see the effects of all your online efforts. Tracking the metrics of your site and social media accounts is very simple. If for example, you share a new blog post and see a huge spike in page visits, then you’ll know exactly what kind of content your audience likes to see and you can further use that information to increase engagement for your website or your social media. Being able to see the results of your efforts will allow you to make improvements in every aspect of business – online and offline both.