How to Make Online Payments Simple for Customers online

Online Payments

To sell your products or services effectively online, setting up online platforms for transactions and taking payments is very important. You need to decide the platforms you will be selling and presenting your products on, such as your business’s website or social media platforms.

Making it as easy as possible for your customers to pay is the key for increasing online conversions. This is why your checkout page is very critical. It is the final stop for people on your website. It’s the place where the customers handover their credit card information and complete the online purchase and so, it is very important for this last step to be as seamless as possible. 

Following are a few tips that will help you

Provide more than one option of payment: 

It sounds obvious, but there are websites that offer only one payment method. Customers expect a variety of payment options on the checkout page. While it’s not necessary nor practical to offer every conceivable payment method available, you’ll want to take a look at your target audience to see which payment methods they use. A good combination would be to allow direct bank transfers and online payments from all major credit cards. In the end, it all depends on who you are catering to.

Allow online payments without requiring an account:

Remembering a username and password sometimes is too much hassle especially when a customer is in a hurry. Your website should allow the customer to be able to complete their purchase without having to sign up. Sometimes adding extra steps before the checkout might make you lose sales because often the customers get agitated when the checkout process gets complicated. To ensure that a customer does not abandon their cart, your website should have a fast and easy checkout and payment process.

Don’t redirect people

You have worked so hard to get people to your website. Why send them away to another website for payment? Since you have no control over the design of the checkout page, customers end up feeling as if they are giving their money to a business other than the one they are buying from. Checking out and paying will be the last thing people do, which is why you want your business’s name to be the last thing on their minds!

Provide reassurances on security and privacy

Whenever personal information is involved, always go out of your way to showcase the security measures you have in place. Paying online for a purchase is still somewhat risky for a few customers as they are not able to trust online modes of payment entirely. It is quite often that customers drop out of the checkout page due to concerns about payment security. To prevent this, always use a reliable payment portal for your website which is known for its high safety and confidentiality standards. Building trust within customers at this point and providing them a smooth checkout process will ensure customer loyalty and retention.

Have clear CTAs

CTAs or calls to action are the most important factor on your website that help you convert a customer. Don’t leave people guessing what to do next. When someone adds an item to their basket, make it crystal clear they can continue to checkout or continue shopping. The trick is to make specific and avoid ambiguity with CTA’s like ‘’continue,’’ ‘’apply,’’ or ‘’checkout’’.  When a customer proceeds to checkout make sure all the required fields are clearly highlighted and the page is glitch-free to avoid agitating the customer.