Why is it important for businesses to have a website
Creating a website should be one of the first few steps on your task list when you are launching an online business. Gone are the days when you would need a certified web developer to create your website, now it’s only a matter of a few clicks and you can have your own exclusive presence on the global web space. Operating your business online through a website instead of a third-party marketplace or partnership channel is not only smart and efficient but also cost-saving for your brand. It opens countless digital avenues that if exploited efficiently can make your brand go big in no time.
If you are still looking for clarity about how a website can help your business, here are some important features to convince you.
Your shop is 24/7 accessible to your customers
How amazing it is to be receiving orders and making sales even when you are sleeping. A website allows your business to be completely automated and generate sales for you even outside of business hours. When your website is available 24/7 to the customers, it becomes easier to notify them with regular updates and announcements, helping you to stay connected with them. In this age of digitization where almost everything is online and people are used to having most of their things delivered at their doorstep, it is important for you as well to have your store available online to attract all those who don’t prefer shopping from brick-and-mortar stores anymore or don’t have the time to.
Complete ownership of your customer data
Listing yourself at a marketplace or a third party partnership channel might be an easier way to kick off your online business but it is not the smartest way to do it. Third-party partnership channels don’t provide you access to any of your customer data or your store analytics which makes it difficult to track your progress and design your growth strategies. A website is a sure shot way of not just increasing your accessibility but also providing countless ways for you to grow your business. A website allows you to monitor the entire customer journey for every single person visiting your website. This helps you in identifying your problem areas and correcting them.
Better brand visibility and credibility
A website not only improves your chances at better visibility in a crowded digital market space but also adds credibility to your brand. Today, people like to see and review everything on their phones first and a brand not having its own website might raise questions about its legitimacy. A website can be the face of your business, building it professionally and keeping it operational can really make you stand out from your competition.
Offers better customer service
People usually call your business to get important information about your timings or a product. If you miss that call you are losing out on potential sales. A website allows you to display complete information about your business and your products allowing the customer to access it 24/7. Once automated you can also activate web chat on your website and have your customers send in their queries directly to the website which your staff or a bot can respond to in real-time. Efficient customer service is the most important factor in making a business grow especially when it’s online. It helps increase customer loyalty and retention, eventually helping you grow your sales.